Role of the Opinion Leader in New Product diffusion -Adoption Process-How innovation Spreads beyond innovotors and early adapters to the majority population

  • Saju Eapen Thomas
Keywords: Role of the Opinion Leader in New Product diffusion -Adoption Process-How innovation Spreads beyond innovotors and early adapters to the majority popula

Abstract

Role of the Opinion Leader in New Product diffusion -Adoption Process-How innovation Spreads beyond innovotors and early adapters to the majority population

Published
2018-11-02
Issue
Vol 5 No 2 (2009): Rajagiri Management Journal
Section
Articles