Assessing the Potential Barriers to M-Commerce Adoption in India

Abstract

In the era of information technology and click-and-mortarbusinesses, execution of commercial transactions is experiencinga paradigm shift. New-age consumers have shifted to electroniccommerce, and with the advent of smart phone and internet usageon mobile phones, people are gradually tempted to use mobile
commerce. In spite of the various benefits offered by mobilecommerce, there are various factors which inhibit its adoption.Dearth of relevant research in this area makes the case for thisempirical study. Data is collected from 296 respondents using aself-administered questionnaire. Analysis is done using
multivariate techniques like factor analysis followed by ANOVAand independent sample t-test. Five factors, namely, unawareness,mobile-device inoperability, personalization, time consumption/confusion, and cost are found to hinder the adoption of mcommerce.Additionally, it is seen that there is a relationship
between unawareness and age, unawareness and educationalqualification, personalization and educational qualification,personalization and occupation, and time consumption/ confusionand age.