Book Review :The Big Data-Driven Business: How to Use Big Data to WinCustomers, Beat Competitors and Boost Profits

  • Dr.Bejoy John Thomas

Abstract

The Big Data-Driven Business: How to Use Big Data to WinCustomers, Beat Competitors and Boost Profits, Russel Glass and
Sean Callahan, John Wiley & Sons, New Jersey, 2015, 224 pages, $21.78

Published
2018-06-23
Issue
Vol 9 No 1 (2015): Rajagiri Management Journal
Section
Book Review