Assessing the service quality of department store using RSQS an Empirical study of Albaha Region, Saudi Arabia

  • Adil Zia Depart of Marketing, College of Business Administration, Albaha University, Albaha, Saudi Arabia
Keywords: Service quality, RSQS, Arab customers, Department stores quality, Saudi customers

Abstract

This study aims to explore the factors responsible for influencing the service quality (SQ) of department stores in Albaha region, Saudi Arabia. This study also examines the level of influence on SQ.

Published
2020-12-08