Electronic Financial Service System Adoption in Kerala: A Comparison of Public and Private Sector Banks
Keywords:
Electronic Financial Service System; Customer Adoption; Discriminant Analysis; Private and Public Sector Banks
Abstract
Though Electronic Financial Service System(EFSS) is becomingmore popular among customers in Kerala, there is still no evidenceof the nature and extent of its adoption. Customer awarenessregarding EFSS and its usefulness seems to need moreinvestigation to spread its utilization among all customers. In this
context, it is imperative to conduct a study to understand theEFSS adoption with respect to banks in Kerala
