The Curious Marketer: Expeditions in Branding and Consumer Behaviour

Abstract

In this very topical book, Bhat takes the reader through the Indian consumer’sworld with a delightful collection of short anecdotes. Consumers and their choices
play a vital role in the growth of economy. Hence, the decision process of theconsumer assumes great significance for the marketer. Curiosity is one of the
greatest virtues, a marketer possess.