Book review :The Definitive Book of Branding

  • Harish B

Abstract

The Definitive Book of Branding, Kartikeya Kompella, Sage Publications,2014, 407 pages, INR 895.The Definitive Book of Branding is an edited book by Karthikeya Kompella, abrand consultant and columnist. This book has articles from 18 authors. Theentire book is organized into five sections covering a wide range of brand-relatedtopics.

Published
2018-06-25
Issue
Vol 8 No 2 (2014): Rajagiri Management Journal
Section
Book Review